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To help you sort it all out, we'll go over some of the most popular online marketplaces and break down their benefits to sellers. No matter where you're selling today, expanding to more marketplaces is the most efficient way to multiply your income.
Images are a major part of online shopping. After all, most of us wouldn’t buy something we can't preview.About three-quarters of US internet users regularly or always search for visual content prior to making a purchase. We all know images are an important part of any listing, but they’re about to get even more important with the growing popularity of visual search.
Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.
One of the main benefits of selling through Google Shopping Actions is the prominent merchant branding featured on Google Express. Having your brand featured in Google’s online mall is a great way to set it up for mass exposure. People conduct over 3.5 billion searches per day, and through Shopping Actions, Google organically weaves Express results into those everyday searches.
Google Shopping Actions makes selling on Google not only possible, but also affordable and scalable. And Google has done a great job of rolling out the program and educating sellers and service providers along the way. But like any marketing platform, there's bound to be questions about the setup, the process, timelines, etc. That's true of the sellers we've helped onboard into the program and it'll probably be true for you (future Shopping Actions seller) too.
Getting a shopper’s contact information can feel like a major win. But once you have it, how do you go about advertising to them without bombarding them with unwanted solicitations? Google Ad’s Customer Match lets you do just that.
Amazon and eBay may seem similar at first glance, but their selling strategies couldn’t be more different. While Amazon prioritizes products and the Buy Box, eBay puts sellers in the spotlight. So, how do you optimize your listings, pricing, and marketing to succeed on both? In this guide, we break down the key differences and winning tactics to maximize your sales on each platform. Whether you’re an experienced seller or just getting started, these insights could make all the difference. Let’s dive in.
Google's AI Overview increasingly pulls from YouTube over traditional product pages, with video citations up 310% since the start of 2024. Learn why retail search visibility now depends on video content, and how to adapt your SEO strategy.