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Google Ads parallel tracking is here and it’s going to make landing pages load much faster. That’s because, unlike the traditional linear redirect model, which sends customers through one or more tracking URLs, parallel tracking enables click measurement as a background process. This smoother process can lead to increased conversions, and improved ad performance.
Walmart made some changes to their full item specs when they launched version 3 last year. While version 2 is still hanging in there, Walmart plans on deprecating it soon. To prevent any future errors, you’ll want to hop on board with the new changes.
Launched on October 1, 2018, Walmart’s enhanced Marketplace Returns program is another step towards a best-in-class customer experience and improved seller tools. The program promotes a more seamless return environment and ultimately simplifies the customer experience.Customer benefits include: Clear return policies for each item (documented on item pages) Ability for customers to print return shipping labels directly from their Walmart accounts Return assistance from Walmart’s customer service team Business benefits include: Ability to set a custom return policy for individual items Specifying other factors in return policies (return windows, restocking fees, shipping fees, etc.) New Returns dashboard that will make return management easier, faster, and more efficient The option to use Walmart’s discounted Returns Shipping Service What's Changing?Although the program went live on October 1, sellers will have until October 31 to prepare their accounts for the changes. Any accounts that haven’t changed their settings by the deadline will automatically be updated to the program’s new default settings. Some settings require operational planning, so be mindful and don’t delay.What Next?The sooner you prepare, the sooner you’ll be ready for the inevitable. You can start by: Reading the complete Marketplace Returns Policy Go to Seller Help to review detailed guides for all program settings and tasks Reviewing Walmart’s official webinar slides Program Fundamentals and Policy Overview Returns and Refunds API Overview and sample payload Reviewing API documentation if you integrate with Walmart through direct API Updating your settings and requesting account activation Your customer returns will be managed by the new process as soon as your account is activated.If you have any questions about Walmart's new enhanced Marketplace Returns program and how it will integrate into GoDataFeed, feel free to contact our support team.
Nowadays, there are an overwhelming amount of ways to advertise your products online. From Google Shopping Ads to retargeting campaigns to Facebook ads, the possibilities seem endless. It can be difficult to know where to drop your advertising dollar.
Amazon Sponsored Products helps sellers promote individual product listings through keyword-targeted ads using a pay-per-click model. It’s a great way to enhance product exposure and increase sales.
Whether it's your first holiday season as a seller or you've been around the block, knowing what channels to use is paramount to your success. Marketplaces, social networks, search engines, and affiliate networks boost exposure, drive sales, and improve KPIs.
Pinterest isn't just another social network – it's a product discovery powerhouse where 96% of searches are brand-agnostic and users are actually looking to buy. In this article, we'll show you how to optimize your product feed to turn pinners into customers, and why automation might be the game-changer you've been missing.
Frustrating subscription cancellations are officially a thing of the past—thanks to the FTC’s new “Click-to-Cancel” rule, which requires businesses to make quitting as easy as signing up. In this article, we break down what this means for your business, how to stay compliant, and why embracing transparency can strengthen customer trust.