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How to Use Customer Match for Google Shopping Campaigns
Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?
This Week in Ecommerce: July 6, 2018
Some would call it Christmas in July, others might write it off as an over-hyped event — regardless, Prime subscribers are ready for Prime Day. Amazon finally revealed this year’s Prime Day and it’s right around the corner. Set for July 16 and July 17, Prime Day is the best day to buy Amazon’s own products (Echo speakers, Kindle products, etc.). It’s also an amazing day for all other products, as the holiday promotes many site-wide deals. It’s time to tune those wishlists and set some reminders for the 16th. You won’t want to miss out on what this year’s Prime Day has to offer.
How to Get Product Reviews that Increase Profits
Product reviews could make or break your ecommerce efforts. It's time you gave them their due.
Using Google Shopping Currency Conversion for Multi-Country Selling
When submitting a Google Shopping feed, you’re required to provide the currency that your prices are in. If you’re submitting US dollars, you append USD to the price field. If you’re submitting Canadian dollars, you append CAD.
How to Win the Amazon Buy Box
The Buy Box is the key to winning on Amazon. Here's how to lock it down.
This Is How American AF Stormed the Beaches of Ecommerce
After optimizing our feeds through GoDataFeed, average order value and ROAS all increased.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Launch on Microsoft Ads Now for Untapped Growth in 2025
Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.
