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Introducing the New Bing Shopping Campaigns
Bing is at it again, and right in time for holidays! Product Ads were a big hit in attracting shoppers on the Yahoo Bing Network last year because of their rich, engaging format. This year we’ve launched Bing Shopping Campaigns to help advertisers capture our shopping audience with enhanced control, insight and efficiency, and with consistent management across advertising platforms.
Google Pilots “Purchases on Google” & Bing Shopping Now Open to All U.S. Retailers
Today, Google announced its Purchases on Google pilot that enables consumers to click on "Buy on Google" ads to complete purchases. Shoppers complete the purchase using Google-stored payment data, which is then sent to retailers to process and fulfill. Merchants handle all customer service communications and “own” their customer’s data.
Bing Updates Field Names, Adds Optional Fields
Bing Ads is changing how its product feeds are organized. Beginning Aug. 1, 2015, all feeds submitted to Bing must be updated with the new field names or they will be rejected.
Instagram Announces New Retail-Friendly Ads
Instagram announced today that it is rolling out new ad formats, including action-oriented ads with "Shop Now" buttons for retailers.
Optimize Data Feeds by Tapping Into Product Variations
Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).
Facebook Dynamic Product Ads FAQ
The launch of Facebook Dynamic Product Ads is Facebook's can be a real boon to retailers. Don't let questions about the process keep you from getting in on the action. Read the FAQ to find answers to the most common questions about dynamic product ads.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Where to Sell in 2025? The Real Differences Between Amazon, eBay, and Walmart.
Amazon and eBay may seem similar at first glance, but their selling strategies couldn’t be more different. While Amazon prioritizes products and the Buy Box, eBay puts sellers in the spotlight. So, how do you optimize your listings, pricing, and marketing to succeed on both? In this guide, we break down the key differences and winning tactics to maximize your sales on each platform. Whether you’re an experienced seller or just getting started, these insights could make all the difference. Let’s dive in.
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Google's AI Overview Prefers Video: Why Your Product Pages Are Losing Search Traffic
Google's AI Overview increasingly pulls from YouTube over traditional product pages, with video citations up 310% since the start of 2024. Learn why retail search visibility now depends on video content, and how to adapt your SEO strategy.
