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Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Google
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
October 15, 2024

Launch on Microsoft Ads Now for Untapped Growth in 2025

Ecommerce
Stop Wasting Time on Manual Updates—Here’s Why Automation is Key
September 27, 2024

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

Data Feeds

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Ecommerce

Digital Marketing's Increased Role in Back-to-School [Infographic]

This infographic shows the increasing role of ecommerce in back-to-school sales.

Posted on 
Aug 9, 2016
  by
Bryan Falla

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Walmart

5 Things to Know About Walmart's Acquisition of Jet

Walmart aquired new-kid-on-the-block marketplace Jet. What does that mean for sellers?

Posted on 
Aug 8, 2016
  by
Bryan Falla

Read More
eBay

4 Reasons eBay Is Back On Top

eBay has made big moves lately and shoppers are taking notice. You should too.

Posted on 
Aug 4, 2016
  by
Bryan Falla

Read More
Houzz

Houzz Announces Important Feed and Account Updates

Houzz announced a few changes coming to your feeds and accounts.

Posted on 
Jul 26, 2016
  by
Nicole Santoro

Read More
Rakuten

5 Reasons to Jump on the Rakuten Bandwagon Right Now

Rakuten -- the Japanese online retail giant -- is making big moves in the US and now is a good time to join in.

Posted on 
Jul 21, 2016
  by
Bryan Falla

Read More
Ecommerce

Selling Apparel Online? Diversify and Conquer

Selling apparel online isn't much different than selling in your local mall.

Posted on 
Jul 18, 2016
  by
Bryan Falla

Read More
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Jeffrey Tower
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Meta

The Future of Ecommerce, 2018 and Beyond

Today, we look to the future with the greatest of optimism. Below are a few "predictions" that we think will come to fruition over the course of this year and the next few years.

Ecommerce
January 18, 2018

Channel Specific Title Optimization Formulas

Product title optimization can lead to a higher chance of conversions and more sales. In this post, we break down some of the key differences to think about when it comes to title creation for each channel.

Ecommerce
January 17, 2018

How to Optimize Your Google Shopping Images

A picture's worth a thousand words. Especially in Google Shopping PLAs! We’ve compiled a list of optimization tricks to help get you started.

Google
February 16, 2018

2018 Ecommerce Landscape

The rise of omnichannel has changed how shoppers search, compare, discuss and purchase products. To help you diversify your ecommerce portfolio, we’ve created a graphic of the current Ecommerce Landscape.

Ecommerce
February 19, 2018

Optimizing Images for Dynamic Product Ads on Facebook and Instagram

When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.

Facebook
September 12, 2019

How to Create Amazon A+ Content

If you want to succeed as an Amazon seller, you need to take every competitive edge you can get. This is why A+ content is such a big deal.

Amazon
March 7, 2018

How to Choose Product Images for Amazon Listings

Choosing the perfect images for your Amazon listings can be a daunting task. We’ve listed out some ideas below to guide you in the image-choosing process.

Amazon
March 23, 2018

Amazon Bullet Points Tips & Templates

If you’re a brand owner on Amazon, you want your product content fully optimized to increase the discoverability of your listing. A great place to start is your bullet points.

Amazon
April 9, 2018

Amazon Image Requirements

In the world of online retailing, product images are kind of a big deal.

Amazon
April 17, 2018

Amazon Description Optimization by Category

While product descriptions may not be as prominent as titles or bullet points, they can play a huge role in the discoverability of your products. You want to make sure you give them the attention they deserve.

Amazon
May 3, 2018

This Week in Ecommerce: May 11, 2018

Developments, updates, and announcements; here's what stood out to us on the week of May 11, 2018.

Ecommerce
May 11, 2018

How to Set Up Product Variations in Google Shopping

If you sell a product that varies by color, size, material, or other attributes, you can group these related products together by using product variations.

Google
March 7, 2024
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