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Increase Exposure with Amazon Product Ads
Amazon recently changed the look and layout of their product ads in a way that should benefit online vendors. Rather than separating Product Ads and Marketplace Offerings, the two categories are now competing for the same space.
Bing Product Ads is Here
After much waiting and speculation, yesterday Microsoft announced the launch of its answer to Google Product Listing Ads – Bing Product Ads. This is great news for merchants, because Bing is seeing a 26% increase in traffic year over year and the Bing and Yahoo network commands approximately 30% of market share for all searches.
Google Shopping Feed Specs Guide
Use this Google feed spec breakdown to format your product information for Shopping ads. Submitting your product data to Google in the right format is important for creating successful ads for your products.
About Google Shopping
If you're new to online marketing, Google Shopping -- and the rest of Google's marketing platforms -- might seem alien. Intimidating even. And, to be fair, they can be. But that's no reason to neglect them; with a little know-how, these platforms become powerful assets in your marketing toolkit.
Google Shopping Updates: 2018
This is a running list of all Google Shopping updates. Most recent updates appear at the top. Check out this list at least once a month to stay on top of recent changes.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
Google Sale Events: Single Upload Pushes Holiday Deals to Shopping, Search & YouTube
Learn how Google Sale Events can maximize your holiday promotions across Shopping, Search, YouTube, and Display ads. This guide covers timing your sales for peak performance and setting up smarter holiday campaigns. Use it as your go-to resource for effective seasonal strategies.
GDPR Compliance Guide for Ecommerce: Best Practices to Protect Customer Data and Build Trust
Learn essential GDPR compliance strategies tailored for ecommerce merchants. This guide covers best practices for managing customer consent, protecting data, and responding to breaches, helping you build trust and boost brand loyalty.
