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Google Shopping Actions Feed Specs Guide
Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.
How to Optimize Google Shopping Product Categories
A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.
Using Negative Keywords in Google Shopping Campaigns
Using Negative Keywords in Google Shopping Campaigns
5 Reasons Bad Data Is Spoiling Your Online Sales
To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.
How to Use Custom Labels for Google Shopping Campaigns
Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).
Conversion Optimization for Google Shopping Campaigns
The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
All Posts
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Featured Posts
Pinterest for Ecommerce – A GoDataFeed Guide to Maximizing Product Feed Impact
Pinterest isn't just another social network – it's a product discovery powerhouse where 96% of searches are brand-agnostic and users are actually looking to buy. In this article, we'll show you how to optimize your product feed to turn pinners into customers, and why automation might be the game-changer you've been missing.
Preparing Your Business for the FTC's New "Click-to-Cancel" Rule
Frustrating subscription cancellations are officially a thing of the past—thanks to the FTC’s new “Click-to-Cancel” rule, which requires businesses to make quitting as easy as signing up. In this article, we break down what this means for your business, how to stay compliant, and why embracing transparency can strengthen customer trust.
