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In the world of ecommerce and Google Product Listing Ads, unique product identifiers (or UPIs) matter—maybe even more than you think.
As 2018 comes to a close, it's important to begin planning for 2019's holiday circuit. Lone merchants and full-fledged brands alike, there's little to no time to waste when considering all there is to plan for.
To help you sort it all out, we'll go over some of the most popular online marketplaces and break down their benefits to sellers. No matter where you're selling today, expanding to more marketplaces is the most efficient way to multiply your income.
Images are a major part of online shopping. After all, most of us wouldn’t buy something we can't preview.About three-quarters of US internet users regularly or always search for visual content prior to making a purchase. We all know images are an important part of any listing, but they’re about to get even more important with the growing popularity of visual search.
Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.
Pinterest isn't just another social network – it's a product discovery powerhouse where 96% of searches are brand-agnostic and users are actually looking to buy. In this article, we'll show you how to optimize your product feed to turn pinners into customers, and why automation might be the game-changer you've been missing.
Frustrating subscription cancellations are officially a thing of the past—thanks to the FTC’s new “Click-to-Cancel” rule, which requires businesses to make quitting as easy as signing up. In this article, we break down what this means for your business, how to stay compliant, and why embracing transparency can strengthen customer trust.