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7 Mistakes You're Making on Google Shopping Campaigns (and How to Fix Them)
To help you identify sources of PPC discontent, here are the biggest mistakes ecommerce advertisers make with their shopping campaigns.
How to Use Analytics to Identify Ecommerce Performance Trends
How to Use Analytics to Identify Ecommerce Performance Trends
Why Many Online Stores Fail and What You Can Do to Avoid It
About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.
This Week in Ecommerce: May 25, 2018
The General Data Protection Regulation, or GDPR, went into effect today, May 25th, after catching most businesses off guard... even though a two-year preparation period preceded the due date.
Amazon: Listing With Variations vs. Listing Without Variations
Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.
How to Setup Variations on Amazon
Amazon product listing variations allow sellers to list all related products under one listing. Not only does this promote a better search result experience for shoppers, it also makes it easier for them to browse between product options.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
GDPR Compliance Guide for Ecommerce: Best Practices to Protect Customer Data and Build Trust
Learn essential GDPR compliance strategies tailored for ecommerce merchants. This guide covers best practices for managing customer consent, protecting data, and responding to breaches, helping you build trust and boost brand loyalty.
AI-Driven Ads, Smarter Listings - How Amazon is Setting New Standards for Ecommerce
Explore how Amazon’s new AI tools are setting fresh standards in ecommerce—smarter ads, precise listings, and a shopping experience that feels custom-built. Ready to see how these innovations could give your business an edge? Read on to uncover the insights.
