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Ecommerce

2018 Ecommerce Landscape

The rise of omnichannel has changed how shoppers search, compare, discuss and purchase products. To help you diversify your ecommerce portfolio, we’ve created a graphic of the current Ecommerce Landscape.

Posted on 
Feb 19, 2018
  by
Giovanni Miranda

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Google

How to Optimize Your Google Shopping Images

A picture's worth a thousand words. Especially in Google Shopping PLAs! We’ve compiled a list of optimization tricks to help get you started.

Posted on 
Feb 16, 2018
  by
Nicole Santoro

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Google

7 Ways You're Not Selling on Google (But Should Be)

You probably already have your products up on Google, but here are even more ways Google can help you increase sales and revenue.

Posted on 
Feb 6, 2018
  by
Nicole Santoro

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Ecommerce

The Future of Ecommerce, 2018 and Beyond

Today, we look to the future with the greatest of optimism. Below are a few "predictions" that we think will come to fruition over the course of this year and the next few years.

Posted on 
Jan 18, 2018
  by
Bryan Falla

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Ecommerce

Channel Specific Title Optimization Formulas

Product title optimization can lead to a higher chance of conversions and more sales. In this post, we break down some of the key differences to think about when it comes to title creation for each channel.

Posted on 
Jan 17, 2018
  by
Nicole Santoro

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Google

Google Shopping PLA Title Optimization & Templates

If you’re struggling to find success on Google Shopping, it's time to revisit your PLA titles. In this post we look at title optimization strategies and provide you with ready-to-use templates.

Posted on 
Jan 12, 2018
  by
Nicole Santoro

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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Holiday Prep Checklist for Online Retailers (2021)

Giovanni Miranda
October 28, 2021
Ecommerce

Top Ecommerce Channels Tip Sheet (2019)

Giovanni Miranda
October 10, 2019
Ecommerce

Top 10 Channel Mix

Giovanni Miranda
September 24, 2018
Ecommerce

How to Implement Amazon Sponsored Products

Nicole Santoro
September 27, 2018
Amazon

Why You Should Use Amazon Sponsored Products

Nicole Santoro
October 1, 2018
Amazon

What’s new in Walmart V3?

Nicole Santoro
October 3, 2018
Walmart

What is Parallel Tracking?

Giovanni Miranda
October 3, 2018
Google

What is Walmart's Enhanced Marketplace Returns Program?

Giovanni Miranda
October 3, 2018
Walmart

How to Disable Walmart Value Shipping

Nicole Santoro
October 5, 2018
Walmart

How to Set Up a Google Shopping Campaign

Nicole Santoro
October 17, 2018
Google

Google Shopping Actions: Everything You Need to Know

Bryan Falla
October 18, 2018
Google

How to Set Up Remarketing Lists for Search Ads (RLSA)

Nicole Santoro
October 19, 2018
Google
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Featured Posts

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Bryan Falla
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
Ecommerce

Launch on Microsoft Ads Now for Untapped Growth in 2025

Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.

Carlos Rodriguez
October 15, 2024
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