Amazon and eBay may seem similar at first glance, but their selling strategies couldn’t be more different. While Amazon prioritizes products and the Buy Box, eBay puts sellers in the spotlight. So, how do you optimize your listings, pricing, and marketing to succeed on both? In this guide, we break down the key differences and winning tactics to maximize your sales on each platform. Whether you’re an experienced seller or just getting started, these insights could make all the difference. Let’s dive in.

Google's AI Overview increasingly pulls from YouTube over traditional product pages, with video citations up 310% since the start of 2024. Learn why retail search visibility now depends on video content, and how to adapt your SEO strategy.