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How eBay Is Quietly Sneaking Into Amazon Territory
When you're going to sell online, the first place many retailers go is Amazon. That's to be expected since Amazon is the largest e-retailer in the United States. But selling your products only on Amazon is doing your business a disservice. eBay is another online marketplace with a high amount of traffic and tons of opportunities for brands to gain mass exposure and sales. Not only does eBay have a huge audience but it can also have less competition for retailers.
How to Fix MyShopify URLs to Avoid Google Errors
It is not uncommon for merchants using Shopify as their ecommerce platform to experience errors in Google Merchant Center for incorrect product URLs. Google will show the error ‘URLs do not belong to your website’ if the product URL in your data feed does not match exactly that of the domain that you claimed within your Google Merchant Center.
How to Locate Your FTP Credentials in Google and Bing
FTP is an easy, reliable way for merchants to submit their product feeds to both Google Merchant Center and Bing Merchant Center. If you are using a third party feed service you may want to provide them with these FTP credentials to complete your feed submission. A common question that we receive is how to actually find these credentials within the Merchant Center accounts.
Increase Online Sales Using Multichannel Marketing
"If you build it they will come." It's too bad that maxim doesn't apply to ecommerce. Then every retailer's products would virtually fly off the shelves. Unfortunately, it's just not the case. That's why savvy online retailers turn to multichannel marketing strategies in order to reach maximum exposure. With so many product marketing options, however, creating a winning game plan can be intimidating. But it doesn’t have to be.
Introducing the New Bing Shopping Campaigns
Bing is at it again, and right in time for holidays! Product Ads were a big hit in attracting shoppers on the Yahoo Bing Network last year because of their rich, engaging format. This year we’ve launched Bing Shopping Campaigns to help advertisers capture our shopping audience with enhanced control, insight and efficiency, and with consistent management across advertising platforms.
Google Pilots “Purchases on Google” & Bing Shopping Now Open to All U.S. Retailers
Today, Google announced its Purchases on Google pilot that enables consumers to click on "Buy on Google" ads to complete purchases. Shoppers complete the purchase using Google-stored payment data, which is then sent to retailers to process and fulfill. Merchants handle all customer service communications and “own” their customer’s data.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
Google Sale Events: Single Upload Pushes Holiday Deals to Shopping, Search & YouTube
Learn how Google Sale Events can maximize your holiday promotions across Shopping, Search, YouTube, and Display ads. This guide covers timing your sales for peak performance and setting up smarter holiday campaigns. Use it as your go-to resource for effective seasonal strategies.
GDPR Compliance Guide for Ecommerce: Best Practices to Protect Customer Data and Build Trust
Learn essential GDPR compliance strategies tailored for ecommerce merchants. This guide covers best practices for managing customer consent, protecting data, and responding to breaches, helping you build trust and boost brand loyalty.
