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Ecommerce

Why Many Online Stores Fail and What You Can Do to Avoid It

About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.

Posted on 
May 26, 2018
  by
Nicole Santoro

Read More
Ecommerce

This Week in Ecommerce: May 25, 2018

The General Data Protection Regulation, or GDPR, went into effect today, May 25th, after catching most businesses off guard... even though a two-year preparation period preceded the due date.

Posted on 
May 25, 2018
  by
Giovanni Miranda

Read More
Amazon

Amazon: Listing With Variations vs. Listing Without Variations

Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.

Posted on 
May 21, 2018
  by
Nicole Santoro

Read More
Amazon

How to Setup Variations on Amazon

Amazon product listing variations allow sellers to list all related products under one listing. Not only does this promote a better search result experience for shoppers, it also makes it easier for them to browse between product options.

Posted on 
May 21, 2018
  by
Nicole Santoro

Read More
Ecommerce

Is this Shopify Data Feed Mistake Costing You Sales?

Wondering why you’re not seeing the kind of growth other Shopify sellers are? The answer may be that you are making a major mistake when taking advantage of these new shopping channel integrations.

Posted on 
May 18, 2018
  by
Bryan Falla

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Ecommerce

This Week in Ecommerce: May 18, 2018

Developments, updates, and announcements; here's what stood out to us on the week of May 18, 2018.

Posted on 
May 18, 2018
  by
Giovanni Miranda

Read More
Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Recapture Customers with Bing Remarketing

Nicole Santoro
October 23, 2018
Microsoft

15-Minute Work Week: Google Shopping Feed Campaign

Nicole Santoro
October 25, 2018
Google

What is Google Express

Nicole Santoro
October 29, 2018
Google

How to Sell: Buy on Google

Nicole Santoro
October 30, 2018
Google

How to Sell on Walmart: the Complete Guide

Lin Grosman
November 1, 2018
Walmart

The Complete Guide to Google Manufacturer Center

Bryan Falla
November 5, 2018
Google

Google Shopping Actions Commission Rates

Bryan Falla
October 22, 2019
Google

Drive Sales with Google Shopping Actions [Infographic]

Giovanni Miranda
November 9, 2018
Google

Optimizing Google Ads for Mobile

Nicole Santoro
November 12, 2018
Google

How to Set Up Your Google Shopping Actions Account

Giovanni Miranda
November 15, 2018
Google

Voice Marketing & Why Ecommerce Should Listen

Giovanni Miranda
August 20, 2019
Ecommerce

Getting Started with Google Ads Customer Match

Nicole Santoro
November 26, 2018
Google
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Featured Posts

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Bryan Falla
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
Ecommerce

Launch on Microsoft Ads Now for Untapped Growth in 2025

Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.

Carlos Rodriguez
October 15, 2024
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