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The Buy Box is the key to winning on Amazon. Here's how to lock it down.
Goodbye Google Adwords and hello Google Ads. 18 years after the launch of Adwords, Google is finally rebranding its advertising service. This change comes as a pleasant surprise to many, as the brand was due for a visual upgrade. This, along with the recently announced interface change, marks the end of an era for Google. Google Ads will continue to offer the same AdWords features and services that users expect, plus more. Our team welcomes the transition and thinks the new logo looks amazing.
After optimizing our feeds through GoDataFeed, average order value and ROAS all increased.
The helpful folks at Bing recently announced a new educational webcast, "the Art and Science of Bing Shopping Campaigns," that is set for June 28th at 8 a.m. (PDT). Led by Bing marketing leaders Stein Broeder, Cady Condyles, and other special guests, the goal of the event is to help users take advantage of the latest updates and improvements to Bing Shopping campaigns. Who better to learn from than Bing's core marketing experts, as well as industry leaders that leverage the platform on a daily basis? These insights, recommendations, and success stories are sure to inspire and inform. Don't miss out!
When talking Amazon optimization tips, you (probably) think of your listings as they might appear on a desktop browser. While you’re not wrong, you’re neglecting a major trend in online shopping: mobile.
Use these KPIs to establish goals, measure progress and find success.
Amazon and eBay may seem similar at first glance, but their selling strategies couldn’t be more different. While Amazon prioritizes products and the Buy Box, eBay puts sellers in the spotlight. So, how do you optimize your listings, pricing, and marketing to succeed on both? In this guide, we break down the key differences and winning tactics to maximize your sales on each platform. Whether you’re an experienced seller or just getting started, these insights could make all the difference. Let’s dive in.
Google's AI Overview increasingly pulls from YouTube over traditional product pages, with video citations up 310% since the start of 2024. Learn why retail search visibility now depends on video content, and how to adapt your SEO strategy.