Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Google
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
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Launch on Microsoft Ads Now for Untapped Growth in 2025

Ecommerce
Stop Wasting Time on Manual Updates—Here’s Why Automation is Key
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Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

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Meta

This Week in Ecommerce: May 18, 2018

Developments, updates, and announcements; here's what stood out to us on the week of May 18, 2018.

Ecommerce
May 18, 2018

How to Setup Variations on Amazon

Amazon product listing variations allow sellers to list all related products under one listing. Not only does this promote a better search result experience for shoppers, it also makes it easier for them to browse between product options.

Amazon
May 21, 2018

Amazon: Listing With Variations vs. Listing Without Variations

Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.

Amazon
May 21, 2018

This Week in Ecommerce: May 25, 2018

The General Data Protection Regulation, or GDPR, went into effect today, May 25th, after catching most businesses off guard... even though a two-year preparation period preceded the due date.

Ecommerce
May 25, 2018

Guide to Using GTINs in Google Shopping

Guide to Using GTINs in Google Shopping

Google
June 10, 2018

This Week in Ecommerce: June 15, 2018

In a move to further unite the worlds of in-store commerce and ecommerce, Google recently announced a few new features designed for brick-and-mortar merchants. Of those features, "See What's In Store" is the most significant. It will enable physical stores to provide inventory information in their Knowledge Panels as well as on Google Maps. Other features include location extensions on YouTube video campaigns, enhanced local catalog display ads, a new competitive pricing feature, and an update to Shopping Actions.

Google
June 15, 2018

Announcing the New GoDataFeed: A more intuitive shopping feed management platform

Since we announced GoDataFeed’s v.6 beta program back in February, we have worked with several merchants and agencies to further improve our interface and expand our features. From hosting user demos to gathering extensive feedback, we have committed ourselves to constant improvement and have succeeded with your help -- so thank you.

GoDataFeed
June 15, 2018

Optimizing Amazon Listings for Mobile

When talking Amazon optimization tips, you (probably) think of your listings as they might appear on a desktop browser. While you’re not wrong, you’re neglecting a major trend in online shopping: mobile.

Amazon
June 18, 2018

This Week in Ecommerce: June 21, 2018

The helpful folks at Bing recently announced a new educational webcast, "the Art and Science of Bing Shopping Campaigns," that is set for June 28th at 8 a.m. (PDT). Led by Bing marketing leaders Stein Broeder, Cady Condyles, and other special guests, the goal of the event is to help users take advantage of the latest updates and improvements to Bing Shopping campaigns. Who better to learn from than Bing's core marketing experts, as well as industry leaders that leverage the platform on a daily basis? These insights, recommendations, and success stories are sure to inspire and inform. Don't miss out!

Ecommerce
June 21, 2018

This Week in Ecommerce: June 29, 2018

Goodbye Google Adwords and hello Google Ads. 18 years after the launch of Adwords, Google is finally rebranding its advertising service. This change comes as a pleasant surprise to many, as the brand was due for a visual upgrade. This, along with the recently announced interface change, marks the end of an era for Google. Google Ads will continue to offer the same AdWords features and services that users expect, plus more. Our team welcomes the transition and thinks the new logo looks amazing.

Ecommerce
June 29, 2018

Using Google Shopping Currency Conversion for Multi-Country Selling

When submitting a Google Shopping feed, you’re required to provide the currency that your prices are in. If you’re submitting US dollars, you append USD to the price field. If you’re submitting Canadian dollars, you append CAD.

Google
July 3, 2018

This Week in Ecommerce: July 6, 2018

Some would call it Christmas in July, others might write it off as an over-hyped event — regardless, Prime subscribers are ready for Prime Day. Amazon finally revealed this year’s Prime Day and it’s right around the corner. Set for July 16 and July 17, Prime Day is the best day to buy Amazon’s own products (Echo speakers, Kindle products, etc.). It’s also an amazing day for all other products, as the holiday promotes many site-wide deals. It’s time to tune those wishlists and set some reminders for the 16th. You won’t want to miss out on what this year’s Prime Day has to offer.

Ecommerce
July 6, 2018